Apple is all set to take up take up FBI in the court in the iPhone encryption case. Mr. Tim Cook said the company has the responsibility to protect the data and we are prepared for anything and we are not just fighting with FBI for the sake of the Phone.
Dow Jones index is down by 3% overall in the last 12 months and in this period Apple’s share price has declined nearly 16 %. To overcome the decline in sales and catch up with the competence Apple has come out with new products of a cheaper version, which the company has never ventured in the past.
Apple launched the smartwatch a year ago and normally the company will come out with the enhanced version within 8 to 10 month of any product. But surprisingly this time they are yet to but have announced a reduction of $ 50 as an anniversary offer to the existing version and the initial version of the product is available at $ 299 in the market. The watch is also available with the new software and care-kit the new health and fitness app.
In the last 8 quarters, the Apple’s iPad segment has declined a lot compared to the increase in sales of similar products. To cope up with Apple has launched the size reduced iPad. The iPad pro, which is 12.7 inch and available at $800 in the market should not lose its value to its own co-brand iPad Pro 9.7, which is nearly 3 inches lesser in size and priced at $ 600, almost 200 $ less. The question is will the elite customer bank of Apple accepts these products and we will have the answer in the days to come.
Apple is always known for big event launches for its products. But to the surprise of all, the above two along with the new iPhone Se witnessed a small launch event, which raised the eyebrows of many. The new iPhone SE which has almost all the features of the iPhone 6 series, just the screen is smaller in size with a rock bottom price tag. Yes believe it, the start price is less than 400 $, this should be ever lowest iPhone launched. Apple has rolled out the order booking and the all new iPhone SE is expected to be in the hands of the customers by the first week of April.
The iPhone SE will meet the demand of the customers who are looking for a smaller version of iPhone 6 series and for those who can’t imagine owning the expensive iPhone price range. However, the critics and the research analysts say Apple is all set to increase its sales targets and beat the competition with this launch. This is expected to keep up the sale momentum and set the platform for the ever biggest launch of the iPhone 7 later this year.
