Market observers continue to fix the problems of Samsung – after the loss of leader status of smartphone sales in China, the South Korean manufacturer has lost the first place among the companies providing "mobile phones" to the Indian market.
As the experts of Masterforex-V World Academy /www.masterforex-v.com/ found out that phones, which have been released in India in the second quarter of this year, had 14.4% of Samsung products share, and in the period from January to March, this figure was at 16.3 %. The local company Micromax “pushed" the South Korean giant from the place of the leader, and recorded share of 16.6% in the last quarter market
Neil Shah, the senior analyst of Counterpoint Research, focuses on the fact that in the domestic market, given the wide distribution channel and the increased popularity of the brand in the provincial areas of the state, Micromax has achieved success easily. It is worth noting that Indian manufacturers control about one-third of the domestic market.
Today India is the third largest smartphone market (behind China and the United States), and by the end of 2014, the market will, presumably, reach 90 million devices
Samsung retains the leadership in India, if we consider the number of issued smartphones - in the second quarter, the corporation was able to take 25.3% in smartphones shipments to the Indian market. The share index of Micromax was 19.1%. In the first quarter the difference between the competitors was more significant - 33.3% for Samsung and 16.7% for Micromax.
The fact is also very important that Samsung's position continues to weaken, not only in India and China. South Korean corporation share of smartphones was reduced to 16% in the market of Russia in the second quarter of this year and in the first quarter figure was 21%. Brand Fly has 13.9%, it actually controls Russian market of the "smart" devices sales, steadily approaching to the leader place.
Samsung thought about business modernizing.
The representatives of Samsung, mentioning about losing of market leadership at the next meeting with investors, reported about the urgent need to modernize the business and the need to become more innovative company, without losing what made Samsung a global brand.
For example, this summer the company's management took care of employees, providing more comfortable working environment - working hours were made more flexible, and women can take maternity leave without worrying about their workplace.
Analysts of Forex Broker Company RVD Markets noted that Samsung shares continued to be traded in the red zone, having lost 3.10% since the beginning of the day.
The experts of Masterforex-V World Academy will monitor the smartphone market and in particular the situation of Samsung Company. The news that can help you earn on Forex is lways available on our web-site.
